Illustration for Caseificio Villa’s mozzarella cheese.
• THE CLIENT •
Caseificio Villa is an Erbusco based dairy farm that gathers milk from the local farmers. They focus on the production of organic cheese, typical of the local tradition like mozzarella, robiola, caciotta and quartirolo lombardo.
• THE BRIEF •
A pencil illustrations that has to have the spontaneous look of a sketch for their mozzarella cheese's packaging featuring a typical Franciacorta landscape.
• THE MOOD •
The agency want to convey the feeling of am organic and fresh product mixing the feeling of the pencil draw with bold colors for the packs.
Caseificio Villa's mozzarella cheese pack green.
Franciacorta landscape, first and second draft.
Caseificio Villa's mock-up for their line of products featuring an organic, a light and a lactose intolerant-friendly version of their mozzarella cheese.
Franciacorta landscape, pencil illustration.
• DESIGNER Angelica Piozzi
• ILLUSTRATOR Daniela Bulla
• PHOTOGRAPHY unknown
• AGENCY SVadv
• DATE 2018
